What are the benefits of branded podcasts
Dec 9, 2023 22:59:55 GMT -8
Post by account_disabled on Dec 9, 2023 22:59:55 GMT -8
We have seen what they are, how they work and what the podcast market is today. But what are the real advantages for a brand that intends to try its hand at this new form of content? Here are four good reasons to create branded content in audio format: They are "new" : it may seem trivial, but if you make innovation one of the key elements of your institutional image and you have the right contents to create one or more series of programs, there is an entire prairie to colonize, distinguishing yourself from your competitors . They are memorable : as we saw above, sound storytelling can become - if well thought out - an original, unique and much easier to remember storytelling method than others, also because it is very different from a simple advertisement. All in favor of the much desired brand awareness .
They are emotional , in the sense that they leverage the user's emotions. By inserting themselves in the middle of other actions (household cleaning, sporting activities, commuting, etc.), podcasts occupy a space of Buy Bulk SMS Service attention that is shared with something else. This translates on the one hand into the need to build your product well, or rather very well, to prevent those who listen to it from being distracted or bored; on the other hand, however, this distribution of attention means that the narrative works on a level "parallel" to the brain, almost subconscious, emotional in fact, thus creating affection .
They are indexable : since June 2019, Google has also included this category of content among the search results of its SERP. Podcasts therefore become in effect another source of traffic and notoriety also for those who carry out specific searches on the web. Exactly as happens for print and online media, even for the audio market there are forms of advertising that do not necessarily imply the creation of content from scratch, but exploit existing ones. This is the case of "dynamic" ads that precede the start of the episode or interrupt it, a method that is widely used (and growing rapidly) in the United States. An alternative to the branded podcast is the sponsored podcast .
They are emotional , in the sense that they leverage the user's emotions. By inserting themselves in the middle of other actions (household cleaning, sporting activities, commuting, etc.), podcasts occupy a space of Buy Bulk SMS Service attention that is shared with something else. This translates on the one hand into the need to build your product well, or rather very well, to prevent those who listen to it from being distracted or bored; on the other hand, however, this distribution of attention means that the narrative works on a level "parallel" to the brain, almost subconscious, emotional in fact, thus creating affection .
They are indexable : since June 2019, Google has also included this category of content among the search results of its SERP. Podcasts therefore become in effect another source of traffic and notoriety also for those who carry out specific searches on the web. Exactly as happens for print and online media, even for the audio market there are forms of advertising that do not necessarily imply the creation of content from scratch, but exploit existing ones. This is the case of "dynamic" ads that precede the start of the episode or interrupt it, a method that is widely used (and growing rapidly) in the United States. An alternative to the branded podcast is the sponsored podcast .