Basic understanding of “Facebook Ads
Dec 3, 2023 21:23:33 GMT -8
Post by account_disabled on Dec 3, 2023 21:23:33 GMT -8
If in the Search Engine industry there is Google, it is the real thing in being the market leader. In the social media industry, there is a platform that we are already familiar with with the equally great “Facebook”. Facebook itself has 2.6 billion user accounts (which are still being accessed). normal use) or if you count the number of users per day, Facebook has 1.73 billion users. Therefore, the company has a channel for companies to advertise with "Facebook Ads" which is a channel that has the same diversity as Google Ads because you can choose formats including images, videos, Carousel (advertising format scrollable) and others In addition, the selection of advertising formats on Facebook can also be selected according to the goals, which can be selected from both Increase brand awareness (Awareness), help in decision making (Consideration) and sales or any customer actions (Conversions) Advertising goals through Facebook Ads The highlight of advertising with Facebook Ads is the fact that millions of people are flocking to this social media platform. And besides that, there is another interesting point.
Such as various features that allow users to participate (Engagement) with the brand. If you Phone Number List read this and become interested Want to know what other forms of online advertising are there? You can read it from this article. Click . Between Google Ads and Facebook Ads, which should I choose? At this point, many people probably begin to understand why Google Ads and Facebook Ads are important options. It's not easy to choose just one. Today, STEPS Academy will help you decide more easily: between Google Ads and Facebook Ads, which channel is more suitable for our business? The selection criteria are as follows. 1. Selection according to type of business The type of business is one of the factors that we should use when choosing an advertising channel between Google Ads and Facebook Ads. This will make it easier for us to know which channels our business is suitable for.
Which we can divide into 2 types, that is 1.1 Business Business to Business (B2B) In choosing between advertising channels between Google Ads and Facebook Ads for B2B businesses or businesses that trade between business units and business units together. We have to look at the nature of this type of business. Where products or services require more thought and decision-making processes than other types, we can call this type of product and service a “High Involvement Product” which often causes interested customers to search for more detailed information on Google than on Facebook. Therefore, if We are a B2B business and must choose between Google Ads and Facebook Ads. Choosing to use Google Ads will have a greater chance of making sales. 1.2 Business Business to Customer (B2C) When choosing between advertising channels between Google Ads and Facebook Ads for B2C businesses or businesses that trade between business units and consumers.
Such as various features that allow users to participate (Engagement) with the brand. If you Phone Number List read this and become interested Want to know what other forms of online advertising are there? You can read it from this article. Click . Between Google Ads and Facebook Ads, which should I choose? At this point, many people probably begin to understand why Google Ads and Facebook Ads are important options. It's not easy to choose just one. Today, STEPS Academy will help you decide more easily: between Google Ads and Facebook Ads, which channel is more suitable for our business? The selection criteria are as follows. 1. Selection according to type of business The type of business is one of the factors that we should use when choosing an advertising channel between Google Ads and Facebook Ads. This will make it easier for us to know which channels our business is suitable for.
Which we can divide into 2 types, that is 1.1 Business Business to Business (B2B) In choosing between advertising channels between Google Ads and Facebook Ads for B2B businesses or businesses that trade between business units and business units together. We have to look at the nature of this type of business. Where products or services require more thought and decision-making processes than other types, we can call this type of product and service a “High Involvement Product” which often causes interested customers to search for more detailed information on Google than on Facebook. Therefore, if We are a B2B business and must choose between Google Ads and Facebook Ads. Choosing to use Google Ads will have a greater chance of making sales. 1.2 Business Business to Customer (B2C) When choosing between advertising channels between Google Ads and Facebook Ads for B2C businesses or businesses that trade between business units and consumers.